How relevant are you with your client base?
There are two questions you need to ask yourself:
1. Do you have access to specific metrics that tell you that your marketing is as successful as it should be with your investment of time and money?
2. How much real time control do you have to respond to the behaviors of your clients consuming your marketing material?
Whatever your answers are: this video is a must see (only 22 minutes) and it will change the way you market yourself in the future.